Custom CRM software, shaped around how you actually sell
A generic CRM tracks contacts and deals. Most businesses need more than that, because their catalogue, quotations, stock and production all shape a sale. We build CRM systems around that whole path, from the first enquiry to dispatch.
Is this you?
Signs it is time
- Leads and follow-ups live in notebooks, chats and memory
- Quotations are built by hand in Excel
- Sales cannot see stock or production status
- Orders arrive on WhatsApp and are typed in again
How we do it
Centralize customer data, workflows, communication, sales processes, and operational information.
For a jewellery manufacturer we built one console for sales, stock and the shop floor: a catalogue searchable by design code or by image, quotations that export to PDF or Excel and convert to orders in one step, and production tracked stage by stage.
Order requests arriving on WhatsApp are read into a review queue, so a person confirms them instead of retyping them. Stock, goods out on approval and dispatches stay current through a sync with the ERP, and every figure shows how fresh it is.
Your industry will differ. The method is the same: find what a sale really depends on in your business, and put all of it in one place.
In practice
A CRM console we designed and built
One console for sales, stock and the shop floor: quote from the catalogue, follow the order through production, dispatch and get paid.
Screens recreated with sample data. The live system holds a client’s records, so it is never shown. See every screen
In detail
What it does, feature by feature
Process
How a project runs
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Discover
Understand the business, workflows, users, and requirements.
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Design
Design the user experience, architecture, and solution strategy.
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Build
Develop the software using modern engineering practices.
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Integrate
Connect systems, APIs, databases, and business processes.
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Deploy
Deploy securely to the required environment.
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Evolve
Maintain, improve, automate, and scale the system.
CRM & Business Management
Common questions
Why build a CRM instead of buying one?
Buy one if your sales process is standard. Build one when the sale depends on things a generic CRM does not know about, such as your catalogue, your pricing rules, your stock or your production. Then the CRM becomes the place the whole business is visible from.
Can it connect to our ERP or accounting system?
Yes. The CRM we built syncs stock, goods out on approval and dispatches from the client’s ERP, and shows when each figure was last updated so nobody acts on stale numbers.
Can orders from WhatsApp go straight in?
Order requests that arrive on WhatsApp can be read into a review queue. A person checks and confirms them, which is faster and less error-prone than typing them in again.
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